CLIENT

YEAR OF PRODUCTION

2021-2022

ASK

On the Cadillac Canada account, I introduced two playlists featuring emerging acts from around world which was published to the brand’s official Spotify channel. I also ideated a series of social stories—a trivia game called ‘Behind the Icons’ and vehicle feature promotion game called ‘The Unrivalled Road Trip—to promote and increase audience engagement and focus on vehicle features.

ROLE

Copywriter at dentsu creative.