CLIENT

YEAR OF PRODUCTION

2022

ASK

Given my experiences editorializing Caribbean culture, I was commissioned to write the scripts for adidas’ “ON ROAD” campaign with soca legend Machel Montano and Toronto-based band Carnival Nations. I created the interview questions for the two profile spots featuring Carnival Nationz band leaders Bryce Aguiton and Marcus Eustace, and one of the band’s designers Denise Chang Kit.

ROLE

Freelance copywriter.