social for 29secrets #befearless pop-up

Create an engaging Instagram-focused, social strategy for the client’s three day pop-up event inclusive of sponsored brands and activations.


The client had not utilized its Instagram Highlight features or its link-in-story feature.
The usage of the stories turned highlight feature was a great resource to reming attendees of who would be speaking during the #BeFearless panels. The other highlights allowed users who visited the 29Secrets Instagram page to relive the memories of the pop-up.


The featured posts integrated branded elements of our sponsors and the layflats created displayed outfits, inclusive of all body types, from Joe Fresh’s new active collection.